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blr|further

General
August 27, 2018

What are you getting from your agency?

You know that the role of the chief marketing officer has changed. The onetime head communicator is now also responsible for delivering business and providing value as well. But what…
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General
July 11, 2018

The Changing Role of the CMO

Once upon a time—and not too terribly long ago—the chief marketing officer was the guardian of the brand and the keeper of the brand identity and creative strategy. They were…
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GeneralStorytelling
February 28, 2018

Storytelling in Healthcare

THE DOS AND DON’T OF STORYTELLING IN HEALTHCARE Storytelling helps messages hit home in a way that no other strategy really can. It’s one thing to give information and statistics…
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General
January 11, 2018

Wanna make an omelet, you gotta break some eggs — disruption in healthcare has arrived.

Credit John Kelly As Tyler Durden (Brad Pitt) said in Fight Club... 'you wanna make and omelet, you gotta break some eggs'. In healthcare, circa 2018, this may be the year we make…
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Healthcare
September 28, 2017

Most Workplace Wellness Programs are like throwing your money in the …

Credit John Kelly Try this experiment: Ask your health benefits broker to provide you a detailed actuarial report on the ROI for your company wellness program -- yes, the one you…
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General
August 8, 2017

Is Healthcare eating our seed grain?

Just before the collapse of the Soviet Union and President Reagan's victory in the cold war, it was widely speculated that an increase in military spending by the USA would…
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General
June 6, 2017

Employee Engagement as a Sustainable Advantage for Healthcare

As more and more healthcare systems search for a way to be competitive, and be better able to deal with a healthcare landscape that is in a state of flux,…
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General
June 1, 2017

That’s a wrap!

The blr | further team just made a trip to Green Bay to shoot some spots around the region…and at Lambeau. Here’s installment one of some behind the scenes videos,…
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General
May 19, 2017

The Great Open Office Question

We’ve discussed employees as brand builders and the pros and cons of remote employee engagement.  This week, we’ll discuss how the physical layout of the work environment, specifically the open…
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BrandingGeneralHealthcare
May 5, 2017

Why marketing an academic medical center is no longer academic.

When you consider all the positions available to a hospital or health system in search of a viable brand platform, there really are only eight ways one can go.  In…
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