As blr | further kicks off 2017, we’re going to delve into marketing technology (martech) as a powerful component of your marketing stack to drive brand awareness and strategically guide leads through your marketing and sales funnels.
Since 2006 inbound marketing has been the most effective marketing method for doing business online.
Inbound marketing is nothing new and a critical approach to maximize your earned media, but coupled with marketing automation, it can elevate your outreach efforts and increase performance across your holistic digital strategy.
What Is Inbound Marketing?
Inbound marketing is about using marketing to bring potential customers to you, rather than having your marketing efforts fight for their attention. Sharing is caring and inbound marketing is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
Does your organization have an inbound marketing strategy that includes marketing automation?