May 5, 2017
Why marketing an academic medical center is no longer academic.
When you consider all the positions available to a hospital or health system in search…
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January 25, 2017
Marketing Automation 101: The Foundation
Overview MailChimp. Eloqua. Marketo. As a B2B or B2C marketing professional, you’ve most likely heard…
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January 17, 2017
What Martech v. Marketing Automation Can Learn from Batman v. Superman
New terms, and new usages for terms, are being thrown around as the technology behind…
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January 10, 2017
Buzzword Infographic: Inbound Marketing
As blr | further kicks off 2017, we’re going to delve into marketing technology (martech) as a…
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October 26, 2016
How One Hospital Repositioned Their Brand Through Consumer Strategies
SHSMD 2016 was rife with phenomenal presentations. But one in particular stood out to me…
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October 19, 2016
How Every Hospital Team Member Positions Your Brand
Your hospital has a brand to grow, nurture, and protect. In the new consumer-driven era…
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