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General

General
June 1, 2017

That’s a wrap!

The blr | further team just made a trip to Green Bay to shoot some spots around the region…and at Lambeau. Here’s installment one of some behind the scenes videos,…
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General
May 19, 2017

The Great Open Office Question

We’ve discussed employees as brand builders and the pros and cons of remote employee engagement.  This week, we’ll discuss how the physical layout of the work environment, specifically the open…
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BrandingGeneralHealthcare
May 5, 2017

Why marketing an academic medical center is no longer academic.

When you consider all the positions available to a hospital or health system in search of a viable brand platform, there really are only eight ways one can go.  In…
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General
April 7, 2017

Remote Workers Are More Engaged–to a Point

To work from home or not to work from home? That’s the question pioneering companies such as Yahoo, IBM, and Best Buy have been wrestling with for years. As the…
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General
March 22, 2017

Engaged Employees are Great Brand Builders

Engaged employees are happy employees. Happy employees are better employees. Better employees, intentionally or unintentionally, become ambassadors for your brand, whether they smile when they answer the phone or hit…
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General
March 17, 2017

Big News for the blr | further Blog

The blr | further team is excited to announce our blog has been named one of the top 60 "Best Marketing Automation Blogs on the Planet" by feedspot, a leading…
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General
March 9, 2017

How Five Medical Devices are Driving Healthcare’s Fee-for-Value Future

Approximately 50% of adults, according to the Centers for Disease Control and Prevention, have suffered from one or more chronic health conditions over the past five years. Nearly one-quarter of these…
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GeneralHealthcare
March 8, 2017

Social Media Automation

We’ve previously discussed the benefits of leveraging an advanced marketing automation platform. This week, however, we’ll be discussing social media automation and management, the process of managing your brand’s many…
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GeneralHealthcareMarketing
February 28, 2017

From Prospect to Customer: Marketing Automation and Your CRM

Many advanced marketing automation platforms, such as Marketo, can function as a “CRM-lite” through the lead database. It can track a cold prospect from initial contact via a nurture campaign…
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General
February 21, 2017

Marketing Automation 103: Your Content Distribution Powerhouse

You have a content strategy in place. You have a lead database of current clients or prospects and leads. You have a writer on staff, or you have a team…
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