Category

Healthcare

Healthcare
September 28, 2017

Most Workplace Wellness Programs are like throwing your money in the …

Credit John Kelly Try this experiment: Ask your health benefits broker to provide you a detailed actuarial report on the ROI for your company wellness program -- yes, the one you…
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BrandingGeneralHealthcare
May 5, 2017

Why marketing an academic medical center is no longer academic.

When you consider all the positions available to a hospital or health system in search of a viable brand platform, there really are only eight ways one can go.  In…
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GeneralHealthcare
March 8, 2017

Social Media Automation

We’ve previously discussed the benefits of leveraging an advanced marketing automation platform. This week, however, we’ll be discussing social media automation and management, the process of managing your brand’s many…
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GeneralHealthcareMarketing
February 28, 2017

From Prospect to Customer: Marketing Automation and Your CRM

Many advanced marketing automation platforms, such as Marketo, can function as a “CRM-lite” through the lead database. It can track a cold prospect from initial contact via a nurture campaign…
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ConsumersHealthcare
December 14, 2016

The Doctor Will FaceTime with You Now

Last week we delved deeply into the burgeoning field of telehealth, focusing primarily on telephone interactions between clinicians and patients. There’s another, even more technologically advanced solution under the umbrella…
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ConsumersHealthcare
December 8, 2016

The Registered Nurse Will Listen to You Now

A few weeks ago, I briefly touched on the concept of telehealth as an option via services such as nurse lines provided by consumer health plans. To start, we’ll create…
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ConsumersHealthcare
November 30, 2016

The Nurse Practitioner Will See You Now

As healthcare leaders already understand, the United States is shifting from fee-for-service to fee-for-value reimbursement, and population health management should, in theory, lower costs by reducing illnesses through disease management…
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ConsumersHealthcare
November 16, 2016

The Registration Kiosk Will Scan You Now

How often have health consumers used a self-service kiosk in other industries to increase efficiencies and improve the customer experience? Think about the last time you checked in at the…
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ConsumersHealthcare
November 9, 2016

What Can I Do When My Infant Is Running a Fever at 2 a.m.?

You hear crying on the baby monitor or from the bassinet across the room. You look at the clock. It’s 2 a.m. You drowsily rise, expecting a routine diaper change…
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GeneralHealthcareStorytelling
November 1, 2016

The World Series, Palliative Care, and American History

The Cubs vs. Indians: American History in the Making Update: Wednesday night the Chicago Cubs drove in a pair of runs in the top of the 10th inning for a thrilling…
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