Energizing Indiana is a program commissioned by the state to change and reduce energy consumption.
Problem:
The state of Indiana public service commission issued a mandate to its utilities to reduce energy consumption by educating and incentivizing customers to be more responsible in their use of energy.
Solution:
• We created a campaign entitled Energizing Indiana.
• We named the program, created the logo and messaging.
Jeff Lawrence, COO
“Energizing Indiana became a best practice effort to help reduce energy consumption and promote green behavior among utility customers.”
Before:
After:
Position Statement:
Together, we’ll do powerful things.
Sample Execution:
