REBRAND

Energizing Indiana is a program commissioned by the state to change and reduce energy consumption.

Problem:

The state of Indiana public service commission issued a mandate to its utilities to reduce energy consumption by educating and incentivizing customers to be more responsible in their use of energy.

Solution:

• We created a campaign entitled Energizing Indiana.

• We named the program, created the logo and messaging.

Jeff Lawrence, COO

“Energizing Indiana became a best practice effort to help reduce energy consumption and promote green behavior among utility customers.”

Before:

After:

Position Statement:

Together, we’ll do powerful things.

Sample Execution: