Putting a lab under a microscope .

The Job:

How do you help one of the most prestigious research institutes in the country break down silos and increase employee engagement? You take a close look at everything and provide leadership with the insights they need to change corporate culture. Then you create a brand that is truthful and believable to employees and their customers.   

The Client:

The Solution:

  • Conduct extensive employee engagement audit
  • Identify barriers to a unified brand and corporate culture
  • Create a new brand palette, complete with brand guidelines
  • Launch an extensive PR campaign
  • Create messaging that worked for both internal and external audiences
  • Launch a brand new website

Lisa DeAraujoVice President, Account Service

“We re-energized a national workforce, broke down internal communications barriers and reminded employees that their work was truly changing the world.”