For the first time in a century, St. Bernards Healthcare was facing the threat of new competition. A brand new, for-profit hospital was being built in their back yard. St. Bernards leadership forecast that revenue would take a 15 percent hit in the first year alone. Our job was to keep that from happening.
Why survive whenyou can thrive?
- Used BrandStat to gauge leadership’s vision and appetite for change, and gain an understanding of morale, culture, and level of employee engagement
- Identify key areas to make care faster, more seamless, and more of what consumers want.
- Rebrand the entire health system
- Rebrand the medical group to create synergy between physicians and health system
A brand new brand.
We created a brand identity for St. Bernards that captured the spirit of their mission and compassion for those they serve. The graphic standards were then used in everything from system-wide signage to lab coats and everything in between.
“We couldn't function without their assistance and expertise. We talk with them daily, have conference calls weekly and meet with them face to face about every other month. They assist us with everything from media buying, graphic design, digital marketing, to strategic planning and brand development. The largest difference in them and other ad agencies is that they actually listen to our people (patients, employees, physicians and volunteers) and help us tell our story all while moving the numbers and showing a strong return on investment. This is what makes them unique and special."