All Posts By

blr|further

General
April 7, 2017

Remote Workers Are More Engaged–to a Point

To work from home or not to work from home? That’s the question pioneering companies such as Yahoo, IBM, and Best Buy have been wrestling with for years. As the…
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General
March 22, 2017

Engaged Employees are Great Brand Builders

Engaged employees are happy employees. Happy employees are better employees. Better employees, intentionally or unintentionally, become ambassadors for your brand, whether they smile when they answer the phone or hit…
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General
March 17, 2017

Big News for the blr | further Blog

The blr | further team is excited to announce our blog has been named one of the top 60 "Best Marketing Automation Blogs on the Planet" by feedspot, a leading…
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General
March 9, 2017

How Five Medical Devices are Driving Healthcare’s Fee-for-Value Future

Approximately 50% of adults, according to the Centers for Disease Control and Prevention, have suffered from one or more chronic health conditions over the past five years. Nearly one-quarter of these…
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GeneralHealthcare
March 8, 2017

Social Media Automation

We’ve previously discussed the benefits of leveraging an advanced marketing automation platform. This week, however, we’ll be discussing social media automation and management, the process of managing your brand’s many…
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GeneralHealthcareMarketing
February 28, 2017

From Prospect to Customer: Marketing Automation and Your CRM

Many advanced marketing automation platforms, such as Marketo, can function as a “CRM-lite” through the lead database. It can track a cold prospect from initial contact via a nurture campaign…
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General
February 21, 2017

Marketing Automation 103: Your Content Distribution Powerhouse

You have a content strategy in place. You have a lead database of current clients or prospects and leads. You have a writer on staff, or you have a team…
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General
February 10, 2017

Marketing Automation 102: How to Segment Leads without Compromising Protected Personally Identifiable Information

One of the foundations of building a marketing automation program is populating your database of prospects, leads, and clients. However, many industries have regulations in place that restrict the methods…
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BrandingMarketingMedia
January 25, 2017

Marketing Automation 101: The Foundation

Overview MailChimp. Eloqua. Marketo. As a B2B or B2C marketing professional, you’ve most likely heard of a plethora of marketing automation software companies, especially over the last 18 to 24…
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BrandingMarketingMedia
January 17, 2017

What Martech v. Marketing Automation Can Learn from Batman v. Superman

New terms, and new usages for terms, are being thrown around as the technology behind marketing operations evolves, especially going into 2017. In this article we’re going to look at what…
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