May 5, 2017

Why marketing an academic medical center is no longer academic.

When you consider all the positions available to a hospital or health system in search of a viable brand platform, there really are only eight ways one can go.  In…
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January 25, 2017

Marketing Automation 101: The Foundation

Overview MailChimp. Eloqua. Marketo. As a B2B or B2C marketing professional, you’ve most likely heard of a plethora of marketing automation software companies, especially over the last 18 to 24…
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January 17, 2017

What Martech v. Marketing Automation Can Learn from Batman v. Superman

New terms, and new usages for terms, are being thrown around as the technology behind marketing operations evolves, especially going into 2017. In this article we’re going to look at what…
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January 10, 2017

Buzzword Infographic: Inbound Marketing

As blr | further kicks off 2017, we’re going to delve into marketing technology (martech) as a powerful component of your marketing stack to drive brand awareness and strategically guide leads through your…
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October 26, 2016

How One Hospital Repositioned Their Brand Through Consumer Strategies

SHSMD 2016 was rife with phenomenal presentations. But one in particular stood out to me because, through one initiative and widespread culture shift, the Community Hospital of the Monterey Peninsula…
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October 19, 2016

How Every Hospital Team Member Positions Your Brand

Your hospital has a brand to grow, nurture, and protect. In the new consumer-driven era of healthcare, it’s imperative that health systems apply best practices from other industries—retail, electronics, restaurant,…
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