October 26, 2016

How One Hospital Repositioned Their Brand Through Consumer Strategies

SHSMD 2016 was rife with phenomenal presentations. But one in particular stood out to me because, through one initiative and widespread culture shift, the Community Hospital of the Monterey Peninsula…
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October 19, 2016

How Every Hospital Team Member Positions Your Brand

Your hospital has a brand to grow, nurture, and protect. In the new consumer-driven era of healthcare, it’s imperative that health systems apply best practices from other industries—retail, electronics, restaurant,…
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October 12, 2016

Event Horizon for the Healthscape: Part II

This article is the second in a series. To catch up, read Part I first. By now, 72% of employers offer at least 1 consumer-driven healthcare policy, pushed heavily by…
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October 5, 2016

Event Horizon for the Healthscape: Part I

It’s happened. Millennials have surpassed Baby Boomers as the largest generation in the United States. There are now 83.1 million new healthcare consumers engaging the Healthscape, and this emergence converges…
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