February 28, 2017

From Prospect to Customer: Marketing Automation and Your CRM

Many advanced marketing automation platforms, such as Marketo, can function as a “CRM-lite” through the lead database. It can track a cold prospect from initial contact via a nurture campaign…
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January 25, 2017

Marketing Automation 101: The Foundation

Overview MailChimp. Eloqua. Marketo. As a B2B or B2C marketing professional, you’ve most likely heard of a plethora of marketing automation software companies, especially over the last 18 to 24…
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January 17, 2017

What Martech v. Marketing Automation Can Learn from Batman v. Superman

New terms, and new usages for terms, are being thrown around as the technology behind marketing operations evolves, especially going into 2017. In this article we’re going to look at what…
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January 10, 2017

Buzzword Infographic: Inbound Marketing

As blr | further kicks off 2017, we’re going to delve into marketing technology (martech) as a powerful component of your marketing stack to drive brand awareness and strategically guide leads through your…
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September 8, 2014

Trends in Advertising

In today’s world, we’re constantly bombarded with advertisements -- from mail offers to to Facebook ads to billboards along the highway. So in a world full of ads, how can…
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