The University of Alabama at Birmingham and the UAB Health System had two very separate brands and wanted to change that. In order to make it happen, we took ourselves to school on what made them different and what they shared. It all came down to knowledge. The university and the health system were doing work that was making the world a better, healthier place. We just found ways to place it all under one umbrella and for the first time ever, a highly complex, disparate system, came together as one.
Knowledge that willchange your world